A Charity Cut-a-Thon will be held at Vine St Salon on June 22, 09 from 11 am to 8 pm. Hair cuts will be done until 6 pm for a minimun of a $35+ donation. After 6 there will also be a casual mixer with classic wine and desserts and opportunity to donate more.
Other activites include face painting, a wishing well, raffle and/or silent auction, make-up application all for a small donation. All procedes go to the Alameda Food Bank.
Vine St now also has a Facebook Fan Page! Check it out for updated information on upcoming events as well as salon specials.
My friends, the gods of fashion are on our side. Although the battered economy might be able to build up enough guilt to keep you away from those Louboutins, it won't be getting in the way of you and that Valentino dress you've always dreamed of wearing.
Fashionistas (or "Recessionistas") can rejoice with the emergence of Wear Today, Gone Tomorrow, a one-of-a-kind clothing rental website that caters to fashionistas of every kind in the United States, allowing them to wear their dream designer dress for however long they like...or however long they can afford to rent it. Much like Bag, Borrow, or Steal, the much-talked about bag lending site that debuted in 2006, Wear Today, Gone Tomorrow (WTGT) offers its clients the opportunity to don designer clothing without having to deal with the full weight of their price tags. WTGT customers are charged only 10% of the item's original price. Dresses by Maurizio Pecoraro, Zac Posen, Vera Wang, and Alberta Ferreti can be rented for about $150-$190 and customers can even parade around in a $5,390.000 Valentino for less than $600.00.
In addition to affordability, WTGT is, perhaps, the most customer friendly lending site around. It features a very easy online ordering service, offers free shipping for orders above $200 and free returns for ALL rented items, and charges rent weekly. Other dress rental services (ILUS, New York, for example) charges an amount similar to what WTGT charges per week for a 3-day rental. Wear Today, Gone Tomorrow gives their customers enough time to enjoy that Valentino without having to worry about ripping it off and sending it right back after that benefit cocktail (or BARE launch party, which by the way is coming up soon!).
Wear Today, Gone Tomorrow also guarantees that all garments rented are either new or in mint condition. A cleaning fee is included in pricing for all types of clothing to ensure that future renters will receive their designer clothes at prime quality.
I had a great time chatting with Izumi Miyachi, a lecturer for the Spring semester at the Graduate School of Journalism, who is teaching a class on “Reporting on Japan”. She will be returning to Japan on May 23rd, so it's a good thing BARE got a chance to snatch an interview and get some personal insight ...
Tell me a little about yourself?
Well, I was a deputy editor of the Lifestyle & Culture Section of Yomiuri Shimbun, the largest daily newspaper company in Japan, until I came here to Berkeley, but now I'm a research fellow. I have been covering fashion since 1990. When I joined my company my goal was never to cover fashion, but to be a correspondent working in International Relations - so what I’m doing now is totally different from what I wanted to do. But, I began to find fashion very interesting. It definitely took some time to get used to because when I started writing about fashion it wasn’t so popular and most people considered fashion to be more superficial.
I remember you told me you were the first to attend Fashion Week from your company, how did that happen? Oh yes, I read a lot of other English newspapers like the New York Times and the International Herald Tribune and the biggest difference was the articles on fashion, especially Fashion Week in Milan or Paris. So, I proposed to my boss, “if you want to be more prestigious as a newspaper company you need to cover fashion abroad”. They didn’t listen; it took 3 years of persistence with constant reminders at lunches and dinners to persuade them. Eventually, my boss understood the whole situation and agreed to begin covering fashion. So, I was the first reporter to cover Fashion Week every season covering Paris, Milan and New York.
Woooo, how exciting! It must have been so glamorous to attend Fashion Week and all those shows... Well, see that’s what everyone thinks, that its gla-a-a-morous, but it’s actually not. You see, I was not attending the shows as a customer or celebrity; so covering fashion week was actually tough work. When I first started attending it was real hard to get a seat because I wasn’t well known. My first season was all ST (standing), and so I had to stand, sit where there was a seat or climb to an area where I could get a good view. You don’t call that glamorous you see. Of course there were parties and receptions, but I couldn’t attend because I spent my nights writing my articles. As a newspaper reporter or journalist you have to go to fashion shows you don’t want to see or that you don’t like. My worst day, I saw 10 fashion shows and I didn’t have time for lunch or the bathroom.
Besides the starvation and running around everywhere, what kept you going? Oh, when I saw a truly good show it made up for everything, all the work I did! It didn’t happen often, and after seeing so many shows you can tell which are good and which are bad. Some can be very boring.
Well, you just mentioned you can tell what’s good/bad, what’s the criteria in your eyes that make a good fashion show? Of course it’s a matter of design, but this is a good and difficult question ... Well, it’s the balance of the whole show. The location of their show, the length of the show, and the music because its important, it can change the atmosphere of the show. The most important is design. Ok, if you had a choice of all designers in the world, who would you prefer and why? I would definitely say Comme des Garcons designed by Rei Kawakubo. She’s a Japanese designer and people in fashion will and should know Ray Kawakubo. I’m very proud that she’s a Japanese designer, her style is very avant-garde and her designs empower women in many ways. She started fashion shows in Paris in the beginning of the 1980’s and she’s been very influential to young designers. Especially Marc Jacobs, I believe he’s a great fan of her work/designs. At first, her clothes might seem strange; it’s a different sense of beauty from the Western perspective. When I first attended her show, I didn’t know how to write about it and ended up not writing about her show the first season I attended... Students should try to write about a fashion show, it’s a good exercise.
Well, what do you think are important things to incorporate into a fashion show article? What is unique and new about the designs. First you should be able to read from the clothes what the designer is trying to express. But, to do that you need to study and understand the history and techniques of the clothes themselves. You can discuss the lengths and shapes of the clothes but that’s not enough, it’s only the beginning. You must know or study the history of fashion, or know more about fabrics and how they are made, and also know what’s happening in society. Many designers feel the atmosphere and try to express what’s happening in society into their designs and you must be able to read that. And all that should be incorporated into your writing.
What is your favorite magazine to read and why? I like Vogue. Some of their articles are very interesting to me, because they write about all kinds of women, working women and they try to empower women. I also enjoy their advertisements, and seeing what companies and brands they choose to feature in their magazine.
Last time we spoke I remember that job hunting in Japan is a bit different from the US? Students in their senior year have to take an exam held about once a year by the company and individuals who pass the exam then go on to interview.
Wow, that’s strange... Well, some people work freelance and have contracts with several companies but you can’t make much money. To work in the fashion industry it’s better to work for an international company. Also, internships are not so popular in Japan as they are here in the US.
What did you experience as a cultural shock in terms of fashion at Berkeley? Well, people in Berkeley don’t seem to be so interested in fashion or they are interested but have their own individual styles and are content, meaning I don’t see the majority of people following trends. Whereas in Japan they are very trendy and follow the fast pace changes in fashion.
What would you consider a Japanese contribution to fashion? I think in many ways such as Deco Art, or the way people put together their clothes. Street fashion started during the 1990’s in Japan and ordinary people have been most powerful in the direction of trends by creating and altering their own clothes.
Any advice or last words you would like to mention: One thing to remember when you become involved within the fashion industry is to stay humble and remember why you first entered the industry. Also, if you’re an undergrad student don’t concentrate too much in fashion because you have to study other things and know more about your society, culture, business, etc.
Thanks Izumi!
Izumi, is such a sweetheart and her presence was so welcoming, I had a lot of fun in the interview! Below are some links she shared about Japan's fashion, art and culture, so take a look! They are really cute! If you’re like me, you’re probably wondering about their crazy nail art designs – there’s a link specifically on that so check that out. She won’t be leaving till May 23rd so if you see her on campus, don’t be shy and say “hi”.
As fashion’s elite stormed the various fashion capitals of the world in February, it became obvious that the era of the it bag had passed and a new era, that of the it shoe, was about to begin. According to Suzy Menkes of International Herald Tribune, “shoes are out to steal the limelight, with mighty platforms, carved heels, cages of straps and all sorts of decoration, from feathers to beading.”
Indeed, the term “shoeporn” has been adopted into fashion-blog-speak and Tommy Ton of Jak&Jil frequently takes up-close pictures of not just fashionable people, but their shoes. Indeed, BARE’s own Connie Wang coined the term bookending or “the style phenomenon that states that the easiest way to look amazing is to have fly hair and wear fly shoes.” And with all the styles – from Yves Saint Laurent’s cage boot to Balmain’s infamous stud-jeweled heels – there are plenty of styles with which one can book-end and look fabulous.
But what constitutes an “it” shoe? Designer Marloes Ten Bhomer is known for challenging the norms of construction techniques and designing shoes that are closer to architecture than something you would walk around in. at what point does looking chic and “less generic” (as the designer describes her product) cross into straight up discomfort? No one wants to have a Naomi Campbell moment on sproul, but these shoes would definitely make you stand out in a crowd. So, would you wear these?
While most equestrians prefer to watch races and ride along pretty trails, this is obviously not good enough for fashion designer Stella McCartney*. Stella’s horse is named Lucky Spot, and is not suitable for the average horse activities because she is made of thousands of Swarovski crystals. Lucky Spot lives in an exhibit in Belsay Hall Castle & Gardens in Northumberland. This is kind of a far trip for us Berkeley students, but for any of you making your way over to the UK any time soon, this is definitely something that is worth seeing. The design for Lucky Spot was designed by McCartney especially for Belsay and was originally placed there in 2004 but has just been brought back to the public in time for Easter.
*It is likely that McCartney has actual horses, not just one made of crystals, but the research would be irrelevant.
Katie Petersen, a first year intended Comparative Literature major on Sproul Plaza. The color combination in her shoes and jacket is perfect for windy spring days in Berkeley and her hair goes great with the outfit!
This past Thursday night, BARE was lucky enough to be invited to San Francisco’s Academy of Art Graduation Fashion Show, where over twenty BFA and MFA students showed their work in an impressive array of style and creativity. Each designer showed a few key pieces to represent his or her true colors. Inspiration came from an array of source, such as ‘Where the Wild Things Are,’ DNA, and the apocalypse.
An outstanding womenswear collection was Nancy DeLos Reyes, who experimented with unique construction of strict fabrics to show that anything can be airy, even a leather coat. The dramatic silhouette of Jessica Bergstrom’s garments was a true showstopper, which paid homage to her architectural inspiration.
There were great collaborations between students across disciplines. Van Kim Le (textile designer) and Aurelie Martin-Chiari (fashion designer) worked together to produce a line of whimsical urban pieces for the young at heart. The final presentation of the evening was also a collaborative effort of fine art and fashion, as nine students created couture looks. Avant-garde jewelry looked impeccable against gorgeous evening gowns, like a high-slit grey silk dress paired with a sash of crimson jeweled flowers.
Our favorite menswear collection was from Dahae Kim, who altered the classic conventions of a suit to be relevant to the modern man. She started with a bang: a loud red skinny suit that wowed the audience.
It was an inspiring evening that showed the optimism of a new generation of designers. Every collection was distinct and thoughtful, and it was an honor for us to experience it firsthand. As the designers graduate and dive into the industry, BARE wishes them the best of luck. We’re sure we’ll be seeing more of them in the future!
Saturday afternoon BARE attended GDAC’s trunk sale on sunny sproul plaza. Many local designers and boutiques came out and sold their merchandise at a discount with all proceeds going to the Berkeley YWCA. This was the first event of its kind hosted by the Global Diversity Achievement Club, a student organization that aims to celebrate the diversity of Cal’s campus by bringing different types of people together to just have a good time. And on Saturday, a good time was had by all.
Upper Playground was giving away free stickers, catalogues and selling t-shirts.
Students browsed the wide selection while GDAC members played music and answered any questions people had. The event raised these designer’s visibility, offered cheap prices to students and helped the YWCA to preserve creativity in the Berkeley community. BARE congratulates GDAC on the success of its event and looks forward to next time!
V magazine's model search opened on Friday, winners will sign with Ford Models. Ford Models is one of the largest fashion talent management companies in the world, so the winner of the V magazine's model search may actually launch a career!
Past winners Amanda Laine has appeared in Balenciaga campaigns, editorials in W, Harper's Bazaar, and Italian Vogue; Addison Gill has walked at shows including Calvin Klein!
"Do you have what it takes to be on top?" To all aspiring models, submit your photos online from now until the end of June. Finalists will be chosen on July 3.
Doreen Bloch, the founder of BARE Magazine, speaks about funding issues that publications are worried about.
Wednesday evening, myself, and a few of the BARE staffers attended the 2nd Annual ASUC Publication’s Banquet. The banquet, held in honor of Berkeley’s 70+ student produced publications, recognized stand-out student groups. Among the publications in attendance were the Blue and Gold Yearbook, The Berkeley Science Review, and of course BARE.
Although we did not manage to secure the Best Publication of the Year Award, we walked away with the Most Improved Award. That speaks volumes, signaling that BARE has come a long way since its’ inception a little over two years ago.
We can only continue to move forward. We will be at the forefront of all things fashion and student life in an effort to progress and propel forward. One thing is for sure, BARE is standing strong and its’ members will work towards one day winning the Best Publication of the Year Award!
Shopping in Berkeley and San Francisco can often become a much more daunting task than one would initially plan for. While the Bay Area may not be perceived as a fashion Mecca, there are dozens of independent designers and boutiques at Berkeley students’ fingertips. But trying to go to all your favorite shops in a day is nearly impossible. With these tough times on top of a student’s budget every penny counts so save your BART and bus money and walk to upper sproul on Saturday April 25th for the GDAC trunk sale from 1 to 4.
Get discounted prices on clothes from Upper Playground, Filthy Dripped, Momoca, Lower Haters, ShoeBiz, Nibus and more. All proceeds will go to the Berkeley YWCA in efforts to preserve and encourage creativity in the community.
So come to Sproul on Saturday, get your shop on and BARE will see you there!
Berkeleyans who love the Marc by Marc Jacobs line is in luck because Iniam, the lovely boutique on College in the Rockridge area, is doing an exciting promotion for Berkeley students. Right now, if you walk in with a valid student ID, you get 50% off all Marc by Marc Jacobs clothing.
The promotion will last until May 7th, so get there to get your favorite MJ item at an affordable price before its all gone!
Breakout pop band Chester French released their new album, “Love the Future,” today. The duo, which is composed of Harvard alumni Maxwell Drummey and D.A. Wallach have made quite a splash on both the music and the fashion scene in many ways.
Fashionisto music moguls Kanye West and Pharrel Williams are both huge fans of the duo, they recently toured with Lady Gaga’s “Fame Ball,” and Drummey even had a fling with socialite Peaches Geldof in 2008.
Chester French has a fun and unique approach to pop-rock music. Their music is an example of how to properly mix electronic-pop music with a vintage-vibe. Some standout tracks on the album include “Not Over You” and “Jimmy Choos,” a track that I think many of the BARE readers will find quite amusing and possibly relatable.
I recommend that you check out the new album, it will definitely be one of the best parts of your summer soundtrack. Chester French will be performing at SF club Popscene on May 24th, check out the video below for their single “She Loves Everybody.”
Did you recently buy a pair of shoes because they were calling for you? But, once you brought them home, you realized that you have no place to wear them to. Well BARE has a solution for you.
Hello Stiletto San Francisco is hosting a "Shoe Night". Put on "your most outrageous footwear" and join fellow shoe lovers this Saturday night (April 25th) at 9 pm. The event will be held at Martuni's piano bar located at 4 Valencia Street.
Melissa, the president of the Hello Stiletto Shoe Club, host these gatherings quite frequently, and the idea is "the crazier the shoes, the better. It's all a clever ruse to get you dressed up and out on the town for a bit of fun."
And, there will be a Best-in-Shoe Award and mini swag bags!
I absolutely love these shoes! Recently we have been seeing a new approach to design: a more geometric, architectural method of design. I quite like this futuristic meets artistic approach. It just proves that designers are not just all about looking pretty, but that they study their angles- just as much as mathematicians and architects do.
Today is Earth Day! "A day designed to inspire awareness and appreciation for the Earth's environment" (Wikipedia).
We at BARE have found some appropriate products in order to commemorate this lovely occasion. In these especially hot not-even-summer-yet days, we should take Earth Day to being if you haven't done so already to be better to the place we call home. You can start out with a few of these changes.
Beauty & Attitude has a new line from Cosabella, which features the use of organic cotton. Make sure you go try on an Organic Cotton bra and pair it off with Cosabella tank tops and bottoms. Visit Beauty & Attitude at 2116 Vine Street.
Also, you can try to go for some organic body products, such as SpaMafia's organic Goat's Milk soaps. The organic milk will make sure your skin stays smooth and soft when you're out tanning in your bikini. Call 925.672.2289 to order.
We have some exciting news to share with all our readers. We are nominees at the OSKIs, it's like the Oscars at Cal.
BARE Magazine is nominated for an OSKI for Outstanding Student Organization. And, our very own Doreen Bloch, the founder of BARE Magazine, is nominated for Outstanding Student Leader!!
We couldn't have been able to gone so far without our readers. So, yay BARE readers! Yay BARE! Yay Doreen!
Despite the recession, fashion designers are still expanding their business. Karl Lagerfeld has a recent addition to his fashion kingdom. His newest label is named 'K Karl Lagerfeld'.
As I browse through NY Mag, I notice how Karl Lagerfeld's new label has given him "newcomer" status. But from what we know, Karl is far from a newcomer, and he will not let us down with this label that will feature mostly casual wear and denim.
Karl proves to us that he can do edgy, urban and classic.
Grace Pringle, a second year student majoring in public health wearing a floral summer dress with black gladiator sandals and a floral corsage as a bracelet.
Charity Fashion Show (CFS) is one of the biggest fashion events on the west coast! I was lucky enough to be in contact with the Director of Public Relations, Stephanie Werner, for this event and to ask her a few questions about the event.
1) What is Charity Fashion Show and how did it come about?
CFS put on by Stanford students and features student models as well as garments from more than 30 international designers. This event ran for over a decade as a platform for Asian American designers to promote awareness for various causes within their community. In recent years, Charity Fashion Show has put its efforts toward promoting a sweat-free fashion industry. As the CFS mission expanded even further, and its goals became even more global, Charity Fashion Show became its own organization. Remaining committed to giving back to the community, and to promoting ethnic diversity, CFS not only promotes an increased arts presence on the West Coast, but also ethnic and cultural diversity. This year CFS is the largest fashion show on the West Coast, and remains committed to its original goals and promises to promote multicultural kinship.
2) How long has this event taken to produce, and how did you guys manage to make it so successful?
Our two head coordinators, Thom Scher and Wayne Hwang, have been working on this year's production since last May, beginning work almost immediately after the previous year's show. The rest of staff began work last October, and we held auditions for models in early January. Model rehearsals started the week after auditions in January. I would say that part of what's made us so successful has been our dedication to and love of our cause and event. Everyone on staff and all of our models really and truly come together and put in so much effort to make Charity Fashion Show what it is. We have deliberately created an experience of a lifetime and one that everyone loves to be a part of. The complementary talents of our staff and our collective drive have contributing to make this year's show an event to be remembered.
3) How can people become involved with this for future years? Would you recommend it and to who?
To become involved in the future, please send a resume and/or portfolio to head coordinator Thom Scher at tscher@stanford.edu. We would love to hear from people who have a passion for the fashion industry and event planning who are dedicated to working hard in pursuit of results. We would also love to hear from any models who have done runway and/or print work before and are interested in contributing to a charity event. Please keep in mind that our models do much more than just walk in our final event - they also participate in promotional events and photoshoots over the course of the year.
Sara Morgan, a prospective freshman checking out Cal Day! I love the pairing of the prairie-inspired dress with the sequined shoes and bright sunglasses. We hope you choose UC Berkeley!
Marc Jacobs has started yet another new collection, the Jacobs by Marc Jacobs Collection. This new collection features the work of artists with disabilities, with all proceeds of this collection going to the Creative Growth Art Center. This is a way for Marc Jacobs to give back to his community and to display his creative edge.
A line of edginess, hippie and boho chic. Jacobs by Marc Jacobs t-shirts, totes, and wallets can be found at an MJ store near you. For us here at Berkeley, it would be Union Square, in downtown SF.
This line is definitely Berkeley and BARE approved!
Annie Hsieh, a third year Japanese and Interdisciplinary Studies major, wearing brown leather boots while mixing similar patterns and different shades of purple. A great look for Berkeley. We love her use of color!
The first time I heard about the infamous sexual predator prowling the area around Piedmont was when a news crew stopped me for a quick interview on my way to campus. They told me about the attacks and asked me a few questions about safety precautions. The reporter inquired whether I'd continue wearing my skirts after hearing about the attacks. Not taking her very seriously, I replied perhaps too bluntly, “Fashion comes first.”
Upon hearing about more reported attacks by the same perpetrator, I began to regret my reckless words. Fashion seems pretty trivial when safety, privacy, and individual rights are in question. This is why last Wednesday I decided to attend the Women's Caucus Self Defense Workshop at the Sherman Hall Co-op. The workshop was put on by the Gender Equality Resource Center in light of with Sexual Assault Awareness Week (April 13-18).
The small workshop was facilitated by GenEq's Christine Ambrosio and was a small preview of Rape Aggression Defense, a 9-12 hour class that teaches self-defense as a viable option for anyone regardless of strength. At the workshop, the participants discussed topics like personal space and intimidation, and learned a few of the moves taught in the RAD course. Going to the workshop was an overall informative and positive experience and anyone who has been afraid to walk somewhere alone after dark should find it useful.
For those of you who have have been following the elections, the results are in! Student Action has won executive positions! For more info on other positions, visit our twitter page!
Congrats to all candidates of this year's student government election!
Will Smelko wins as ASUC President! Tu Tran for Executive Vice President. Dani Haber for External Vice President. John Tran as Academic Affairs VP.
Check out the BARE TV video of Will and Dani touring their fashionable closets!
The ASUC Senate will be comprised of:
1. Noah Stern, from Student Action 2. Eunice Kwon, from CalSERVE 3. Anish Gala, from UNITE Greek/Student Action 4. Nhu Nhu Nguyen, from UNITE Greek/Student Action 5. Sandra Cohen, from APPLE Engineering/Student Action 6. Jonathan Gaurano, Independent 7. Cynthia Nava, from CalSERVE 8. Christina Oatfield, from Cooperative Movement 9. Sam Lee, from APPLE Engineering/Student Action 10. Minji Kim, from Student Action 11. Chris Franco, Independent 12. Chaney Saephan, from CalSERVE 13. Huda Adem, Independent 14. Rahul Patel, from CalSERVE 15. J.P. Shami, from Student Action 16. Parth Bhatt, from Student Action 17. Lean Deleon, from CalSERVE 18. Emily Carlton, from SQUELCH! 19. Ariel Boone, from CalSERVE 20. Viola Tang, from CalSERVE
French Elle shows us the meaning of 'less is more' in its most recent issue which features eight European celebrities on its multi-cover "san fards" (without make-up). These covers are claimed to be un-retouched and stars have no make-up on.
Shot by Peter Lindbergh, the cover girls include Monica Bellucci, Eva Herzigova, and Sophie Marceau show what it means by natural beauty. And they definitely did a good job of it.
So when you wake up tomorrow morning, perhaps try a lighter and natural approach to make-up. You may be surprised in the results.
With Spring comes color, but how do we know when it is too much color? Is there such thing? Here's a recent trend in shoes that explains what it means by too much color. Sometimes, rainbows should be left in the sky.
Are you beginning to stress out about finals? Don't you just wish you could go back to preschool and draw crayon dragons and princesses. Well now you can relive the moment of your child with these adult crayon rings!
Sold at The Future Perfect, these rings - eight of them in the colors of the rainbow - come in a slidable cardboard crayon box. Pick up your childhood emblem now!
Unless you have been living on a commune for the last couple of months or gave up the internet for lent, you are probably aware that the recession has gotten pretty bad and that the fashion industry has not gone unaffected. The Fall '09 season was not wild or outlandish by any standards. Many designers chose to tone it down and churned out classic pieces, rather than more visionary but less marketable items.
Marc Jacobs cut down the attendees at his traditionally lavish runway shows. Gareth Pugh skipped a runway show all together and instead chose to present his collection in video form. Men’s boutiques have reportedly begun to offer their customers beer and other spirits in attempt to get them liquored up so they will hang around the store and spend more freely! Even the annual Costume Institute Gala- basically the Oscar’s of Fashion – is having trouble getting fashion houses to buy tables. Every year Anna Wintour and Vogue invite designers to sponsor tables costing anywhere from $75,000 to $250,000 but Burberry, Roberto Cavalli, Versace, Gucci, Yves Saint Laurent and Alberta Ferretti have all said no this year because they simply cannot afford it. But before you wrap yourself into a permanent fetal position under your desk out of fear, have hope- for fashion can see the light!
Young labels have decided “recession be damned!” and there is a growing trend amongst these labels (who have never done so before) to launch ad campaigns. This month Rodarte had an ad in V magazine, an ad for Zac Posen was featured in the Spanish indie mag Fanzine 137 and Derek Lam will be going even bigger with ads in August issues of Harper’s Bazaar, Vogue and Elle. Some people question whether these lines will benefit from increased publicity, considering the high cost of advertising.
Derek Lam Ad Campaign- Outtake
Whether their sales will increase and prevent the difficulties of this harsh economic climate has yet to be determined, but one thing is for sure: these brands want us to go out and buy their clothes. And if buying those Rodarte leggings you’ve been lusting after or that Zac Posen dress you couldn’t quite rationalize before will put a small dent in the troubles of the fashion industry, spend away you shall!
Shopping is a sacrifice we all may just have to make.
